Aesthetic design principles of the hottest visual

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The aesthetic design principle of visual recognition

visual recognition is the most intuitive and specific in CI design, and has the closest and closest contact with the public, so it has the widest influence. On the basis of establishing the business philosophy and strategic objectives of the enterprise, it uses the method of visual communication design to design systematic identification symbols according to the media requirements related to all operations, so as to depict the personality of the enterprise and highlight the spirit of the enterprise, so as to make the social public and enterprise employees have a consistent sense of identity and values for the enterprise

vi basic design system, the main components are signs, standard words, standard colors, symbolic patterns, enterprise modeling and other visual symbols. The fundamental purpose of VI is to form a most direct visual image through the design of these elements, combine the wide application of these basic designs in the application system, and uniformly and fully express the enterprise philosophy and internal characteristics, so as to obtain the recognition of the general public

(I) "The principle with MI as the core

the logo design elements in VI are different from general trademarks. The most important difference is that 2.4 the technical indicators of product safety requirements are more comprehensive in that the design elements in VI are an important carrier to convey the enterprise concept and spirit, while the symbols that are separated from the enterprise concept and spirit can only be called ordinary trademarks. Excellent VI design has achieved success in expressing the enterprise concept. And the logo The key of design is how to design the most effective and direct symbol to convey the enterprise concept on the basis of setting the enterprise concept. The symbol of "Helios" is based on the geometric shape of circle and triangle. The circle is the symbol of the sun, representing the business purpose of throwing light, warmth, vitality and hope, as well as the commodity function of health and upward; The placement of triangles shows an upward trend, which is not only the first letter of Apollo (the patron saint who gives all things vitality and dominates the light in ancient Greek mythology), but also a symbol of the creation of the word "human", showing the rising artistic conception of the enterprise and the service and business philosophy centered on "human". The three representative colors of red, black and white constitute a strong color contrast, reflecting the unwilling status quo of the enterprise Strive to innovate the overall mentality, "Apollo" font modeling according to the seal character "⊙" as the main feature, combined with the black font of English Apollo to form a unique "synthetic text", this host of domestic and foreign Datong small alien specific artistic image is printed on packaging boxes, posters, desks and outdoor advertisements, simple, simple, clear performance of the entrepreneurial spirit, business awareness, product attributes. The overall effect of the "Trinity" of trademark, product and enterprise naming has left a deep impression on the public mind

(II) humanized design principle

modern industrial design requires humanized works to be accepted by consumers and make people feel a sense of affinity to be concerned, which is the basic point of modern industrial design. For example, the famous apple logo shows a dynamic picture full of human nature in its design: an apple with soft color and eaten by someone shows the intimacy of

youcan own yourcomputer. When operating computer, with music, communication and conversation can be carried out, which shows a good human-computer compatible relationship. This humanized design is one of the key factors for the success of apple computer

(III) nationalization design principle because of the different thinking modes of each nation, there are also differences in aesthetics, materials and language communication, so we should consider the design with national characteristics, and caixiong should be recognized by the Chinese people, so as to win the recognition of the world

(IV) the design principle of transforming complexity into simplification, concrete into abstraction, and static into motion. Modern design has many changes, including from complexity to simplicity, from concrete symbols to abstract symbols, from graphic design to communication design communi-cation, and from static to dynamic

(V) habitual design principles

the design process should take into account the habitual principles formed in the development of visual identification symbols. There are different patterns and color taboos in different cultural areas. Due to different social systems, national cultures, religious beliefs and customs, all countries have special trademark management institutions and regulations, which have different interpretations of brand names and images. Special attention should be paid to the design of signs and trademarks. For example, the image of pigs is not popular with some countries or nations, and individual countries or nations are also disgusted with the image of pandas, because its image is similar to pigs

(VI) legal principles

since visual identification symbols are mostly used in commercial activities, the design of all visual symbols must comply with commercial laws and regulations, such as the Paris Convention for the protection of industrial property rights and the Chinese Trademark Law of foam granulator

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